Personal Care Shopping

Personal Care Shopping: Beauty is Increasingly in the Eye of the Beholder of a Computer Mouse

The savvy shopper of today often doesn’t bother making a trip to a drug or department store when the products they want to buy are just a few clicks away.

Traffic? Change for a parking meter? Not issues when shopping’s effortlessly done from home or the office.

On January 31st at 1:00 PM US ET, catch a video recapitulation of a panel of leaders in the world of virtual beauty as they discuss beauty retail options outside the traditional bricks-and-mortar model in the Virtual Beauty Retail Webinar. Topics will include: what virtual retailers are looking for, different models for success, and how to capture the short attention span of the digital-age consumer.

Karen Doslow, Kline’s Consumer Products Practice Industry Manager will participate and discuss trends and insights gleaned from Kline & Company’s recently published report Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment. She will also be available during the live questions-and-answers session after the webinar.

Virtual Beauty Retail: Video Recap from HBA, Tuesday, January 31st 1:00 PM US ET.

To register for this timely event, click here.

Beauty Retailing: U.S. Channel Analysis and Opportunities

Traditional Beauty Retailers: Take a lesson from alternate channels.

Alternate retail channels are white hot in the beauty business, having grown sales nearly $1 billion since 2005. Instead of trying to figure out how to compete, traditional bricks-and-mortar brands should take a page from the alternate channel playbook and leverage these new opportunities to reach customers at their new favorite place to shop: at home.

Sales of cosmetic and toiletry products through alternate channels have exploded over the last five years, fueling a 5.2% growth in direct sales that is outpacing the total market more than three-fold. While conventional person-to-person sales are declining gradually since 2005, multi-media driven channels have snapped up sales, with e-commerce growing by more than 26%, home shopping networks up nearly 20%, and infomercials posting just over 17% growth. This upward trend is expected to continue as mobile technologies, social media, and online deal-hunting converge to help bricks-and-mortar and direct sales-only retailers reach a wider, more diverse, and engaged audience.Continue reading

The New Consumer: Post-Recession Recovery Demands New Approach from Consumer Products Brands

As our vantage point on the worst recession since the Great Depression takes shape in the collective rear-view mirror, one thing is certain: consumerism has changed dramatically. The buy-now-pay-later, keep-up-with-the-Joneses mentality that once drove market dynamics has been largely replaced by a more frugal and practical consumer approach. Most economic experts agree thatContinue reading