Beauty Megatrends

Megatrends Predicted to Rule the Beauty Industry in 2019

The dynamic beauty industry continues to increase, powered by new trends and product concepts, rising independent brands, and continuous investments to create the next big thing. As we’re gearing up to kick off the 44th edition of our annual Cosmetics & Toiletries USA report, we take note of the most talked-about trends started in 2018 and set to shape the face of beauty in 2019 and beyond.

Beauty à la carte

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Beauty’s Fusion of Natural and Digital Worlds

Beauty’s Fusion of Natural and Digital Worlds

Nature-inspired products, social influencers, technology, indie brands, millennials, and the rise of gen z are key trends shaping the U.S. cosmetics and toiletries market today. Recording solid growth of 3% in 2016, the ever-evolving beauty market is poised for another year of success.

As we begin our research for the 43rd edition of Kline’s Cosmetics & Toiletries USA report, encompassing five product classes and 17 product categories, we take note of important developments and highlights.Continue reading

Beauty Department Stores

The Future of Malls: Experience Centers

The future of malls has been and is still being hotly debated, as anchor stores, which have historically pulled customers into shopping at malls, have slowly but surely been losing traction with consumers. These anchor stores of course are department stores, which is the slowest growing channel in beauty in 2015, according to our Cosmetics & Toiletries USA report. Iconic staple brands, such as Clinique, Estée Lauder, and Lancôme, which typically drew shoppers to department store counters, have expanded their distribution to retailers like Ulta and Sephora, which are stores resonating with younger consumers. As some of the largest department stores, such as Macy’s, Sears, and JCPenney, continue to close locations, what remains the more overarching question—how will the locations that remain open increase foot traffic and sales?Continue reading

Makeup Trends

Indies and Unique Experiences Trend Big in 2016

Earlier this month, we attended the sixth anniversary of the MakeUp in NewYork show, an event that brings together professionals involved in the booming and ever-changing makeup sector. Combining an extensive exhibitor display and insightful conference program, with nearly 3,000 people attending over two days, the event didn’t disappoint. In case you missed it, here are some of the hot topics addressed at the event.Continue reading

Cosmetics & Toiletries USA

Personalization and Social Media Drive Sales of U.S. Beauty Brands

The U.S. beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015.

Personalization starts at the product level when brands like Skin Inc., Lancôme, or Mix-o-logie offer their custom beauty regimens or scents, and continues through personalized products suggestions offered by beauty apps or targeted marketing messages through various social media platforms.Continue reading

Cosmetics & Toiletries USA

Makeup’s New Power Trends for 2016

In 2015, retail sales of makeup in the United States soared to $13.2 billion, which is the largest growth for the market since 2011. Our soon-to-be-published published edition of Cosmetics & Toiletries USA pinpoints that such stellar growth of the makeup market is partly attributed to viral trends initiated by celebrities and social media makeup artist influencers.

We recently attended The Makeup Show, a professional makeup artist event in New York City. This event solidified that the makeup industry continues to be shaken by social media makeup artists, as well as the alarming rate that trends go viral on the Internet. With the first half of 2016 quickly coming to an end, we wanted to take a look at the makeup trends we saw at the recent event, as well as well as other trends driving market growth in 2016.Continue reading

Cosmetics & Toiletries USA

Sophisticated Selfie Makeup Products Spur the Beauty Market

Recently published data from Kline’s annual Cosmetics & Toiletries USA report reveals that the makeup product class, which grows by nearly twice the market average, spurs the beauty industry forward in 2015. Trends like the highly coveted power brow, facial sculpting through techniques, such as contouring and strobing, and bold, luscious lips all contribute to a successful year for makeup. Kline’s expert insider Kelly Alexandre answers some key questions regarding the market’s performance and what to look for in the future.Continue reading

CEW BEAUTY INSIDER AWARDS 2016

Best of Beauty at CEW’s Product Demonstration Event Doesn’t Disappoint!

CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations, took place last week at the Metropolitan Pavilion in New York. Over 800 exciting new products were presented across several product categories, ranging from skin care to hair appliances, which appeared for the first time ever at the event.

Kline was excited to see that many of the products profiled in its latest edition of Beauty Devices: U.S. Market Analysis and Opportunities were showcased at this year’s event. Age-defying, innovative devices, such as JeNu’s Ultrasonic Infuser System, Tria’s new Age Defying Eye Wrinkle Correcting Laser, and Clarisonic’s Alpha Fit made their mark again, following the success of Ilumask at last year’s event.Continue reading