Private-Label Beauty Products USA

Is Private-Label Beauty a Threat to Established Marketers?

With the continuous shift in consumer preferences, marketers and retailers are challenged to stay relevant in the beauty and personal care space. In recent years, an exciting development has been making inroads across all beauty channels: private-label beauty.

The private-label beauty segment has been advancing rapidly, as an increasing number of retailers such as QVC, Saks Off 5th, and Dollar General have entered this lucrative space. According to our recently published Cosmetics & Toiletries USA report, in 2018, private label climbs to the top 10 position in the beauty market in terms of annual sales, competing with giants such as Procter & Gamble and Johnson & Johnson. Moreover, these products advance almost 10% in 2018.Continue reading