U.S. Cosmetics and Toiletries Market

U.S. Cosmetics and Toiletries Market Going Full Steam Ahead

It is that time of the year again, and we’re excited to announce the 44th edition of our annual Cosmetics & Toiletries USA flagship report, in which we take a close-up look at the ever-changing beauty industry to reveal its latest trends and dynamics. The report is very detailed but easy to navigate and answers a plethora of questions, some of which the report’s project manager, Naira Aslanian, is answering in the interview below.

  • What changes have taken place in the beauty and personal care market in the past year, and what do these changes mean for the marketers?Continue reading
Endless Newbie Indies at Cosmoprof North America and in Digital Beauty

Endless Newbie Indies at Cosmoprof North America and in Digital Beauty

One thing stood out to our team as we walked the show floor at Cosmoprof North America last week—there were so many brands we had never seen before! As a firm that has been tracking the beauty industry for nearly 60 years, we had once prided ourselves on being in the know on every single brand. Those days are long gone, as the sheer number of unknown brands seems to increase exponentially each year, not only on the show floor but also in the digital beauty space, as identified by Amalgam, Kline’s new digital beauty tracker. Clearly entrepreneurship and innovation are alive and well.

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Cosmetics & Toiletries USA

The U.S. Cosmetics and Toiletries Industry Continues its Growth Trajectory

Governed by rapid changes and constant newness, the U.S. cosmetics and toiletries market is picking up the pace in 2017, growing by almost 1% faster than in 2016. New trends and exciting product launches are in, while consolidations in the industry continue, with several key shifts among the top players. As our annual flagship report – Cosmetics & Toiletries USA is now in publication with most of the chapters already being available, Naira Aslanian, the report’s project manager, answers questions on key discoveries. Continue reading

CEW Product Demonstration Image source: CEW

Glowing with New Products: CEW Product Demonstration

Last week, we attended CEW’s Product Demonstration, where over 800 products and 433 brands showcased their newest products. The sold-out event was not only exciting in the number of new products and brands that were showcased, but also exciting in the advancements, ingredients, and technologies that were put on display this year. Here’s what caught our attention in each category.Continue reading

Kline, Google, and IRI Weigh In on Data’s Escalating Importance to the Beauty Business

Kline, Google, and IRI Weigh In on Data’s Escalating Importance to the Beauty Business

At the Personal Care Products Council annual meeting, Susan Babinsky, Senior Vice President of Kline’s Consumer Products and Life Sciences practice, moderated a panel session entitled “Driving the Beauty Industry Forward with Data”. The content and insights shared by the panel provided meeting attendees with insights on how they could take greater advantage of their own and third-party data sources to drive better business performance. Babinsky highlighted how clients are using Kline’s algorithm-based tool Amalgam Digital Beauty Monitor, which rates beauty products to understand who is winning in digital beauty. For instance, Ulta’s own automatic eyeliner brand is among the most recent winners.Continue reading

What are the Biggest Trends in Beauty?

The ever-changing world of beauty continues to evolve, and another year of reporting on trends, brands, and products comes into full swing as our analysts delve into the research for the 43rd edition of the Cosmetics & Toiletries USA report, which encompasses five product classes and 18 product categories. While many of the new trends and developments are category-specific, a few stood out during the year that we would like to highlight below.Continue reading

MakeUp in New York 2017

Innovators Pushing the Makeup Industry

The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.

Indies

We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry.Continue reading

Indie Beauty

How Indie Brands Are Reinventing Beauty

Beauty indie brands continue to unfold their power, contributing to industry growth with double- to triple-digit gains. Unique concepts, authentic stories, innovative ideas, customized solutions, and exotic ingredients, all supported by the digital force are behind the success story of indie brands. Heightened consumer interest in these focused, fine-tuned beauty brands brings these niche players into the spotlight. While overnight successes, like IT Cosmetics, Too Faced, and Becca, have been acquired by major companies, new brands, such as Nudestix, Glossier, and Kylie Cosmetics, have become the hot topic in beauty with their audience-focused approach to product and brand development.Continue reading

Beauty’s Fusion of Natural and Digital Worlds

Beauty’s Fusion of Natural and Digital Worlds

Nature-inspired products, social influencers, technology, indie brands, millennials, and the rise of gen z are key trends shaping the U.S. cosmetics and toiletries market today. Recording solid growth of 3% in 2016, the ever-evolving beauty market is poised for another year of success.

As we begin our research for the 43rd edition of Kline’s Cosmetics & Toiletries USA report, encompassing five product classes and 17 product categories, we take note of important developments and highlights.Continue reading