Despite a reduction in the number of U.S. restaurants that are operational, with estimates as high as 10% having closed permanently due to the COVID-19 pandemic, the future of professional foodservice cleaning products is bright. With K-12 schools, colleges and universities, hotels, office buildings, and recreational venues gradually reopening, we expect increased usage of categories that were depressed during the height of the pandemic. Results from our structured survey of nearly 800 professional end users show that the tried-and-true features ― effectiveness, employee safety, cost, and convenience ― remain paramount.
At Kline, we have been closely monitoring the impact of COVID-19 across the industry. At the same time, we are following the news on acquisitions and consolidations, including the recently announced potential sale or IPO of Diversey.
As governments and public health organizations around the world commit to stopping the spread of coronavirus, commercial cleaning professionals remain on the front lines by keeping facilities and surfaces clean and promoting proper hand hygiene. During these precarious times, Kline’s Industrial & Institutional Cleaning portfolio will help you navigate the rapidly changing environment. Continue reading
As 2020 concludes, we are reflecting on the priority of health and safety, and how drastically different our everyday lives are compared to just eight months ago. We have seen major shifts toward the importance of immunity, with less emphasis on treatment of symptoms and more focus on prevention. We have a new perspective on the evolving role consumer healthcare products play in keeping us healthy. To help you put these major trends into perspective, below is a summary of our market studies and whitepapers that were published throughout the year. Continue reading
The coronavirus crisis has forever changed the way consumers shop. Retailers have been challenged to find new ways to connect with consumers as well as reposition their offerings to stay relevant during the world crisis. E-commerce saw an explosive growth, while essential products, such as liquid hand soaps, sanitizers, and deodorants, took center stage, registering unprecedented increase.
Sessions at this year’s ISSA cleaning trade show had a common theme: the importance of cleaning for health rather than cleaning for appearance.
Before the coronavirus pandemic changed the world, the act of cleaning was usually done behind the scenes or after hours and often focused on cleaning for appearance by emptying waste bins, making sure surfaces and floors were free from debris, and ensuring restroom mirrors and counters were clean and shiny. However, in 2020, cleaning to kill germs and maintain the health and safety of building users has been the focus, with surface disinfection and hand hygiene being paramount. The cleaning task is now being carried out with much more frequency, and as building users see cleaning and disinfecting happening, they are assured of a commitment to cleaning for health. In fact, cleaning professionals are very much front-line workers, helping to combat the spread of coronavirus, and are to be commended for doing more work, often with fewer resources. Continue reading
Trimmers and clippers emerged as the strongest category in the U.S. hair tools and appliances market during 2020, as many consumers turned to home kits to cut their hair. The revelation comes from Kline’s soon-to-be-published Hair Tools and Appliances: United States Market Analysis and Opportunities report, which covers both the professional and retail channels and three major categories: hair dryers, hot tools, and trimmers and clippers. Continue reading
With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots, according to Kline PRO USA. Data shows that products formulated for color care have historically occupied the largest market share; they gained even more in the first half of this year, holding a whopping 31.4% of the market pie.Continue reading
In August 2020, Kline surveyed more than 500 industrial and institutional (I&I) end users about their usage, spending, and purchasing behavior for hand care products and how that has changed in light of the coronavirus pandemic. The results of our just-published Industrial & Institutional Hand Care USA research are astonishing. Continue reading