Despite a reduction in the number of U.S. restaurants that are operational, with estimates as high as 10% having closed permanently due to the COVID-19 pandemic, the future of professional foodservice cleaning products is bright. With K-12 schools, colleges and universities, hotels, office buildings, and recreational venues gradually reopening, we expect increased usage of categories that were depressed during the height of the pandemic. Results from our structured survey of nearly 800 professional end users show that the tried-and-true features ― effectiveness, employee safety, cost, and convenience ― remain paramount.
Tag Archives: COVID-19
Evolving Consumer Healthcare Market Research in 2020
As 2020 concludes, we are reflecting on the priority of health and safety, and how drastically different our everyday lives are compared to just eight months ago. We have seen major shifts toward the importance of immunity, with less emphasis on treatment of symptoms and more focus on prevention. We have a new perspective on the evolving role consumer healthcare products play in keeping us healthy. To help you put these major trends into perspective, below is a summary of our market studies and whitepapers that were published throughout the year. Continue reading
ISSA Cleaning Show Highlights Industry Shift to Cleaning for Health
Sessions at this year’s ISSA cleaning trade show had a common theme: the importance of cleaning for health rather than cleaning for appearance.
Before the coronavirus pandemic changed the world, the act of cleaning was usually done behind the scenes or after hours and often focused on cleaning for appearance by emptying waste bins, making sure surfaces and floors were free from debris, and ensuring restroom mirrors and counters were clean and shiny. However, in 2020, cleaning to kill germs and maintain the health and safety of building users has been the focus, with surface disinfection and hand hygiene being paramount. The cleaning task is now being carried out with much more frequency, and as building users see cleaning and disinfecting happening, they are assured of a commitment to cleaning for health. In fact, cleaning professionals are very much front-line workers, helping to combat the spread of coronavirus, and are to be commended for doing more work, often with fewer resources. Continue reading
Which Categories are Faring Well for the U.S. Hair Tools and Appliances Market?
Trimmers and clippers emerged as the strongest category in the U.S. hair tools and appliances market during 2020, as many consumers turned to home kits to cut their hair. The revelation comes from Kline’s soon-to-be-published Hair Tools and Appliances: United States Market Analysis and Opportunities report, which covers both the professional and retail channels and three major categories: hair dryers, hot tools, and trimmers and clippers. Continue reading
Professional Color Care Gains Momentum Amidst COVID-19 Chaos
With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots, according to Kline PRO USA. Data shows that products formulated for color care have historically occupied the largest market share; they gained even more in the first half of this year, holding a whopping 31.4% of the market pie.Continue reading
[VIDEO] Extraordinary Growth of I&I Hand Care Products Explained by End Users
In August 2020, Kline surveyed more than 500 industrial and institutional (I&I) end users about their usage, spending, and purchasing behavior for hand care products and how that has changed in light of the coronavirus pandemic. The results of our just-published Industrial & Institutional Hand Care USA research are astonishing. Continue reading
Cleaning Needs in the Foodservice Industry are Rapidly Changing
The restaurant industry has been one of the hardest hit by the coronavirus pandemic, with government shutdowns leading to an estimated 8 million unemployed restaurant workers and thousands of temporary and permanent restaurant closures. Yelp estimates that approximately 16,000 restaurants have permanently closed due to COVID-19 lockdowns, and some project that the industry lost as much as $80 billion in the first two months of shelter-in-place orders. Continue reading
Home Fragrance: Pivoting with Digital Saves Market
Following a year of respectable performance in 2019 with 4.2% sales gains, the U.S. home fragrances market is poised to end the year with flat growth, which is considered an outstanding result in these uncertain times. Continue reading
Top Reasons Why Independent Hair Stylists Should Grab Your Attention
Among the major shifts occurring in the salon industry are stylists moving from salons to independent businesses. The recently published Independent Stylist Study covering the United States, the United Kingdom, France, Russia, and Brazil reveals the key reasons independent hair stylists could become the turning point for the professional hair care industry. Here’s a rundown: Continue reading
Personalization Trend Enters the Vitamin Market
American consumers are increasingly using personalized subscription services for clothing, beauty products, and meal kits—plus vitamins and nutritional supplements. In a category worth more than $10 billion—with as much as 75% of the population regularly consuming supplements—the sheer number of available products and brands can be confusing. That’s why personalization makes sense, as it helps consumers navigate a somewhat perplexing category. Continue reading
