Unlike other professional beauty segments, the professional nail care market may still see a spike in sales thanks to nail polishes and care categories, which consumers turn to for a treat and/or to maintain or establish a part of their routine they can still control. Our recently published Professional Nail Care: Post-COVID Forecast report forecasts a CAGR of 3.9% through 2025 in the best-case scenario compared to the previously projected CAGR of 3.0% through 2023. Gels, the leading category, is expected to be the best-performing category with a CAGR higher than the market average in all three scenario forecasts. Nail polishes, the worst-performing category pre-COVID-19, is expected to emerge as the second best-performing category even in the worst-case scenario.Continue reading
Tag Archives: COVID-19
[PODCAST] Home Fragrance Sales Soar as Candles Become an Escape from Pandemic Times
In this insightful podcast, Kline’s experts in the home fragrance industry discuss arising opportunities in the home fragrance market and the impact of COVID- 19 on sales. Here are seven key takeaways from their talk: Continue reading
European Salons Reopen, But What’s Next?
As salons in most European countries reopen in May (in Russia, they began reopening as early as April 20), all stakeholders of the industry are counting losses and looking ahead. This year is the most challenging in particular for salons, as their closures for one to two months and restricted operations have greatly impacted revenues.
Professional Skin Care Europe: What’s Coming as the COVID-19 Pandemic Continues?
Most of the 650,000 outlets that offer professional skin care products in Europe have been closed since mid-March due to the coronavirus pandemic, with no clear indication of when most re–openings will occur. In fact, COVID-19 may mark a permanent closure for many of them, particularly those in the spa channel. For marketers with a digital footprint—be it via their own website or other e-tail channels—the loss will be slightly less impactful.
Nutritional Supplements Gain During Coronavirus Outbreak – But Can The Market Sustain a Recession?
The COVID-19 pandemic has consumers scrambling to do more than kill germs on hands and surfaces. Amid the chaotic situation of out-of-stock shelves for cleaning products, hand soaps, and paper products, consumers are seeking ways to bolster their immune systems by eating more whole foods, increasing rest, and exercising. As a result, the nutritional supplements category is witnessing a strong surge in demand as customers turn toward multivitamins, single-letter vitamins, and specialty supplements. For one, Vitamin C products have seen a strong uptick in sales, as have other specialty supplements such as elderberry, zinc, and echinacea.
COVID-19: What’s the Future for Commercial Cleaning Professionals’ Usage of Hand Care and Disinfectants?
While the world contends with the novel coronavirus (COVID-19) and much of the United States shelters in place, there have been strong surges in consumer demand for hand sanitizers, hand soaps, and disinfectants. In fact, Nielsen reports that during the first week of March 2020, consumer sales of hand sanitizers were up 470% compared to the same week of 2019.* Some suppliers of hand sanitizers indicate they expect to sell typical annual volume within only two to three weeks during the pandemic. Continue reading
How Salons Will Emerge from Being Labeled a “Non-Essential” Business
We have entered the second month of nearly all U.S. salons being closed as a result of the country’s effort to “flatten the curve” of COVID-19’s spread by way of social distancing. And while there are talks of starting to open businesses back up, it remains to be seen if salons will be included in that first wave of openings. Initially, May 1 was the optimistic date for this to begin, but Georgia has announced allowing salons to open as early as this week so there is hope.
Professional Skin Care: Surviving the New Reality
Most professional skin care outlets in the United States have been closed since mid-March due to the coronavirus pandemic, with no clear indication of when reopenings will occur. In fact, COVID-19 may mark a permanent closure for many of these outlets, particularly in the spa channel. For aesthetic physicians, tele–dermatology and taking out a small business loan to stay afloat will hopefully preserve businesses.
COVID-19: Beauty and Personal Care Sales to Decline by Steepest Rate in 60+ Years
There’s nothing pretty to say about this: The U.S. cosmetics and toiletries market is on track to experience the sharpest decline ever recorded in the 60+ years Kline has been tracking the market due to the COVID-19 pandemic. So far, the 0.8% drop in 2009 during the last recession is the biggest market dip ever reported by Kline. The only other time Kline noted a market decrease was a 0.3% falloff in 1991 amid another recession.Continue reading
