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The home fragrances market slowed down in 2022 after recording nearly 17% growth the prior year, as stated in our soon-to-published report. The economic uncertainty and inflation contributed to consumers being more mindful of their purchases, leading to a decline of nearly 3% in mass retail sales. Despite this, home fragrance brands found ways to
The holiday season is about to bring good tidings to the fragrance industry again.
After outstanding double-digit growth in 2020, the home fragrances market is poised to continue outpacing its pre-pandemic performance, with all-channel retail sales anticipated to maintain strong growth in 2021, according to Kline’s recently published Home Fragrances USA. Candles will be driving much of the growth for the next few years, as consumers will continue to work from home and place value on surrounding their home with scent. Existing trends will continue to reign,
From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home fragrance marketers showcase their latest creations last week at the NY NOW Gift Show. Sophisticated fragrances and unique product designs have helped these luxury players record double-digit gains in recent
Ever feel like a quick pick-me-up? Needing something to help you sleep more soundly? A fragrance that triggers your favorite childhood memory? Home fragrance marketers are banking on generating emotion from memories of good times with new fragrance collections ranging from Febreze’s Sleep Serenity Collection of bedtime diffusers to Air Wick’s Familiar Favorites collection featuring
