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Kline & Company has the air care market well covered. Kline’s venerable Home Fragrances study covers the dynamic market of products that provide the home with scent and ambiance. Recording a compound annual growth rate (CAGR) of nearly 2.0% in the last five years, the market rises to $4.2 billion in 2017 as luxury brands
Luxury players continue to win, moving the market forward with unique product designs and sophisticated fragrances. According to the recently published Home Fragrances: U.S. Market Analysis and Opportunities report, the mass trade class remains the key contributor of market sales while luxury players are expected to inch the segment out in 2017. Alternate channels of
In 2014, the U.S. home fragrances market records its highest growth in the past five years, backed by luxury candles, which collectively post a very healthy gain. The solid performance of premium brands such as Diptyque, LAFCO, Nest, or Votivo helps this segment shine, also driving the overall market’s growth. Recently released data from the
