While most retailers were severely affected by the damage caused by the COVID-19 pandemic, Dollar General prospered: It opened 899 new outlets in 2020 to reach more than 17,000 doors, making this the number–one door count of all retail chains analyzed for beauty in our Beauty Retailing USA reports. Sales for the chain were up almost 22%; one of the reasons behind this healthy growth is the rapid expansion of private–label beauty. In 2020, Dollar General also launched a new