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The recent Bangkok International Hair Show 2024 underscores Thailand’s vibrant salon hair care industry, currently witnessing a digital revolution propelled by the surge of e-commerce and social selling. The event featured over 40 brands unveiling the latest in hair care products, salon equipment, and beauty items. Let’s explore key highlights from the event through the
At the onset of the COVID-19 pandemic, premium and luxury beauty brands began doing what was once almost unthinkable — offering their goods on Amazon, with a growing number of them now calling the e-commerce giant’s separate Luxury Stores section “home.” So why the shift in attitude and sales strategies for brands like Kora Organics,
Latin America’s share of global salon hair care sales registered a slight increase in 2020, thanks to independent stylists and the e-commerce channel, despite being hit at a level similar to the global average. Brazil was among the best performers, while Mexico was severely impacted by the COVID-19 pandemic.
As the pandemic continues to linger, the salon hair care industry in the Asia-Pacific region is rising to the challenge ― from expansion of e-commerce in China to fostering local salon brands in Australia. Here are some key developments that have taken place:
It’s no secret that the salon hair care market suffered gravely due to the coronavirus pandemic. With salons closed for several months, most countries analyzed in our Salon Hair Care Global Series report registered declines. Despite these setbacks, some of the trends that started in previous years, like the move toward sustainability and channel diversification, further
Despite a reduction in the number of U.S. restaurants that are operational, with estimates as high as 33% having closed permanently due to the COVID-19 pandemic, the future of professional foodservice cleaning products looks bright.
The salon hair care industry is showing positive signs of recovery after one of the most challenging years in history. As we prepare to release new data on more than 30 markets across the globe, our salon hair care experts are offering a sneak peek into some of the latest developments in three key countries.
Many OTC marketers struggle with staying abreast of what is happening with their competitors’ brands online. There are rapidly changing conditions online, including new brands and competitors that may or may not be sold on shelves in brick-and-mortar retail stores. These independent brands may not always be on the radar as many are sold exclusively
