At the onset of the COVID-19 pandemic, premium and luxury beauty brands began doing what was once almost unthinkable — offering their goods on Amazon, with a growing number of them now calling the e-commerce giant’s separate Luxury Stores section “home.” So why the shift in attitude and sales strategies for brands like Kora Organics, Irene Forte, Edward Bess, Clé de Peau Beauté, and a selection from The Conservatory boutique?
Latin America’s share of global salon hair care sales registered a slight increase in 2020, thanks to independent stylists and the e-commerce channel, despite being hit at a level similar to the global average. Brazil was among the best performers, while Mexico was severely impacted by the COVID-19 pandemic.
As the pandemic continues to linger, the salon hair care industry in the Asia-Pacific region is rising to the challenge ― from expansion of e-commerce in China to fostering local salon brands in Australia. Here are some key developments that have taken place: Continue reading
It’s no secret that the salon hair care market suffered gravely due to the coronavirus pandemic. With salons closed for several months, most countries analyzed in our Salon Hair Care Global Series report registered declines. Despite these setbacks, some of the trends that started in previous years, like the move toward sustainability and channel diversification, further accelerated, helping marketers survive the global crisis. Below are some of these trends that took place in Europe: Continue reading
Despite a reduction in the number of U.S. restaurants that are operational, with estimates as high as 33% having closed permanently due to the COVID-19 pandemic, the future of professional foodservice cleaning products looks bright. Continue reading
The salon hair care industry is showing positive signs of recovery after one of the most challenging years in history. As we prepare to release new data on more than 30 markets across the globe, our salon hair care experts are offering a sneak peek into some of the latest developments in three key countries. To watch a video version of this blog, follow The State of the Salon Industry in Key Markets.Continue reading
Unlike other professional beauty segments, the professional nail care market may still see a spike in sales thanks to nail polishes and care categories, which consumers turn to for a treat and/or to maintain or establish a part of their routine they can still control. Our recently published Professional Nail Care: Post-COVID Forecast report forecasts a CAGR of 3.9% through 2025 in the best-case scenario compared to the previously projected CAGR of 3.0% through 2023. Gels, the leading category, is expected to be the best-performing category with a CAGR higher than the market average in all three scenario forecasts. Nail polishes, the worst-performing category pre-COVID-19, is expected to emerge as the second best-performing category even in the worst-case scenario.Continue reading
Many OTC marketers struggle with staying abreast of what is happening with their competitors’ brands online. There are rapidly changing conditions online, including new brands and competitors that may or may not be sold on shelves in brick-and-mortar retail stores. These independent brands may not always be on the radar as many are sold exclusively online. They change as often as their prices and promotional offers online. Understanding OTC brands sold online and adjacent brands that can impact an OTC category is critical for success so that marketers can protect their market share and deliver sales growth for their OTC brands.Continue reading
The savvy shopper of today often doesn’t bother making a trip to a drug or department store when the products they want to buy are just a few clicks away.
Traffic? Change for a parking meter? Not issues when shopping’s effortlessly done from home or the office.
On January 31st at 1:00 PM US ET, catch a video recapitulation of a panel of leaders in the world of virtual beauty as they discuss beauty retail options outside the traditional bricks-and-mortar model in the Virtual Beauty Retail Webinar. Topics will include: what virtual retailers are looking for, different models for success, and how to capture the short attention span of the digital-age consumer.
Karen Doslow, Kline’s Consumer Products Practice Industry Manager will participate and discuss trends and insights gleaned from Kline & Company’s recently published report Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment. She will also be available during the live questions-and-answers session after the webinar.
Virtual Beauty Retail: Video Recap from HBA, Tuesday, January 31st 1:00 PM US ET.
To register for this timely event, click here.