Sustainable Cleaning USA

I&I Professionals Value Sustainable Cleaning Solutions

Results from Kline’s large-scale survey of professional cleaning end users conducted with nearly 1,100 respondents indicate that green/sustainable cleaning products are important and valued among these customers.

  • 69% of those surveyed perceive green cleaning products to be equally or more effective than traditional cleaning chemicals.
  • 48% of the sample are willing to pay up to 20% more for green cleaning products, compared to traditional cleaning chemicals.
    • There appears to be more willingness to pay a premium for sustainable cleaning products among education, government, foodservice, and hospitality end users.
  • 59% rely on third-party green certifications on product packaging or websites to identify green cleaning products, while significantly less importance is placed on brand name, images, advertising, or promotions.

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The Market for Janitorial Cleaning Products in Europe

Gradual Recovery is Anticipated in the European Janitorial Cleaning Products Market

Over the last few years, the market for janitorial cleaning products in Europe has been showing unstable results, moving from a declining to flat performance. However, according to Kline’s soon to be published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities, the country markets of Germany, the United Kingdom, France, Italy, and Spain show an overall growth of 1.6% in 2014. Factors include changing end-user preferences, individual product type characteristics, and the performance of end-use applications and contribute to the market’s growth.
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