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Tag: Essie

Professional Nail Care

Artful Manicures and Natural Nail Polish Formulae are Indispensable in 2016

Another exciting year is predicted for the global professional nail care market, which continues to offer seasonal color collections, new textures, and more natural formulations, all delivered through creative marketing campaigns. While 2015 was all about the revolutionary long-wear nail polishes, which contributed to a significant portion of this market’s sales, 2016 brings innovation to

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Tough As Nails - Polishing Off Another High Growth Year

Tough As Nails – Polishing Off Another High Growth Year

It was another tremendous year for nail polishes, with category sales up as much as 60% in select channels in 2011. Nail polish proved yet again to be the fastest growing category in the U.S. beauty industry for the third year in a row, and was the only category to register overall sales gains in the high double-digit range.

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