L’Oréal’s Acquisition of Carol’s Daughter Underlines the Timeliness of Kline’s Research on Ethnic Market

L’Oréal’s Acquisition of Carol’s Daughter Underlines the Timeliness of Kline’s Research on Ethnic Market

L’Oréal’s announcement yesterday on October 20, 2014 regarding its agreement to acquire Carol’s Daughter, a multicultural naturally-inspired brand that emerged during the 1990s, underlines the timeliness of the research contained in our Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities, which will be published very shortly.  For more insights, view our recent press release The Promising Ethnic Beauty Market Gives Way to Intensified Competition.Continue reading

Beauty for a Multicultural Nation

Beauty for a Multicultural Nation

As the United States is becoming more of a multicultural and mixed nation, where the Hispanic, Black, Asian, and multicultural populations are collectively growing two-to-three times the rate of the White population, the country is projected to become a majority-minority nation within the next 30 years, according to data from the U.S. Census Bureau. With the explosive growth of various ethnic groups, marketers are now competing from both ends of the spectrum for a share of the ethnic consumer’s pocketbook.

There are marketers who had historically targeted their products exclusively to specific ethnicities. Some, like Carol’s Daughter, are now positioning away from being an exclusively ethnic brand to target a broader audience. Concurrently, mainstream brands continue to develop tactics to capture a growing percentage of the ethnic personal care market.Continue reading