Multi Consumer

Plain vanilla? No way, José! This market’s one with the lot!

– Kline Announces a Report Addressing Multicultural Beauty Product Needs and Expectations.

With the 4th of July still fresh in our minds, it’s an opportune time to reflect upon the cultural diversity and neophilia that makes the United States as vibrant as it is. Demographically, African-American, Asian, Indian, Hispanic, and other people of color already number over one-third of the U.S. population—and their spending power is rising fast. For example, the Asian population, the group with the highest annual household spending in the United States, has seen over 43% growth since 2000. These all are viable markets with distinctive requirements and expectations.Continue reading