In 2015, retail sales of makeup in the United States soared to $13.2 billion, which is the largest growth for the market since 2011. Our soon-to-be-published published edition of Cosmetics & Toiletries USA pinpoints that such stellar growth of the makeup market is partly attributed to viral trends initiated by celebrities and social media makeup artist influencers.
We recently attended The Makeup Show, a professional makeup artist event in New York City. This event solidified that the makeup industry continues to be shaken by social media makeup artists, as well as the alarming rate that trends go viral on the Internet. With the first half of 2016 quickly coming to an end, we wanted to take a look at the makeup trends we saw at the recent event, as well as well as other trends driving market growth in 2016.Continue reading