Innovation is the single biggest driver in the mature $64 billion U.S. beauty market. Consumers crave newness and, more than ever, demand value-added products that are not only “new and improved,” but truly deliver results. On May 15, 2015, CEW hosted its 21st Annual 2015 Insiders’ Choice Beauty Awards to recognize some of the industry’s most innovative beauty launches from 2014. In this blog post, we’ll take a look at a few award winners that had a positive impact on the beauty market.Continue reading
The International Spa Association’s (ISPA) annual conference held this week at the Mandalay Bay Hotel in Las Vegas has already reported a record-breaking attendance.
The conference’s exhibition and relaxation halls were alternately bubbling with enticing demonstrations and new product displays, with an emphasis on peels, innovative at-home beauty devices, and devices for use in salons.
Nail polish leader CND promoted its new Vinylux nail polish line. This exciting line, a departure from the company’s well-known and highly successful Shellac, is touted to deliver several superior benefits, such as remaining chip-free for up to week, and no base coat use. To demonstrate this product, the company offered complimentary manicures.Continue reading