Cosmetics & Toiletries USA

Beauty Market Displays Amazing Resiliency in an Unprecedented Year

What could have been a dismal year for the U.S. beauty market in 2020 turned out just as we predicted. After analyzing 20 different product categories, five trade classes, and the performance of hundreds of brands, we have found that the overall beauty market declined by a mere 0.2% in 2020 to $77.8 billion, essentially flat with 2019 sales.  Continue reading