Kline has kicked off research with decision-makers and end users of commercial cleaning products used in kitchens in France, Germany, and the United Kingdom. Foodservice Cleaning Products in Europe will be published later this year and will provide a full market assessment, including sales by country, end-use segment, product class, and supplier. Products included in the scope are automatic and manual dishwashing products, hard-surface cleaners, and hand care products used in commercial kitchens and public washrooms.Continue reading
The market for janitorial cleaning chemicals in Europe, which until recently was flat to declining, posted modest growth of 1.6% in 2014, according to Kline’s recently published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities. Improving economies, end users’ preferences for multipurpose product features, and the need to maintain clean and germ-free facilities contribute to the market’s growth.
Commercial and institutional end users in Europe consumed an estimated EUR 1.5 billion worth of janitorial and housekeeping cleaning products in 2014. Building and contract cleaners are the leading end-use segment in Europe and performed above the overall market growth due to a growing number of end users outsourcing their cleaning to contractors.
Over the last few years, the market for janitorial cleaning products in Europe has been showing unstable results, moving from a declining to flat performance. However, according to Kline’s soon to be published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities, the country markets of Germany, the United Kingdom, France, Italy, and Spain show an overall growth of 1.6% in 2014. Factors include changing end-user preferences, individual product type characteristics, and the performance of end-use applications and contribute to the market’s growth.