Explore Beauty Boutiques in Japan

Driving Consumer Engagement through Japan’s Boutique Beauty Retailing Gems

While most retail stores are created to generate sales, in Japan, a small group of these known as boutique beauty retailing stores are created to engage consumers and build brand awareness. The purpose of these flagships is to indoctrinate consumers on the products and benefits of brands, eventually sending these consumers to department store counters where meaningful revenue can be generated.Continue reading

Erasing the Blind Spot of Specialty Retailing

Erasing the Blind Spot of Specialty Retailing

The boutique retailer channel, also called freestanding stores or vertically-integrated retailers, has been one of the hottest channels in the beauty industry for more than a decade, but it is also one of the least tracked in terms of data coverage. Leveraging Kline’s long history of successfully monitoring the specialty stores channel through its Beauty Retailing report series, Kline has announced a new study, Boutique Beauty Retailers: Channel Analysis and Opportunities, which will offer in-depth insights into the channel. In the following interview, Carrie Mellage, Kline’s Vice President of Consumer Products Practice, gives her perspective on the freestanding store channel and what this new study will offer.Continue reading