Henkel joined forces with a team of barber industry disruptors—Julius Arriola, Miguel Gutierrez, and Sofie Pok—to create a new collection of high-performing grooming goods that are accessible to all, regardless of gender or style. The STMNT collection consists of lines personally created by each artist as well as a collaborative care line. The carefully curated portfolio, with a mission to “respect people that have bold, authentic statements to make,” debuted in the last half of 2020 and is currently ranked third of all brands launched last year. To monitor the progress of STMNT and other brands, follow our Kline PRO US and Canada offerings.
Inclusive beauty has become embraced by brands and retailers alike in its ability to reach the previously under-served segments of the population who are eagerly accepting products specifically targeted at catering to their needs. Multicultural products, which started in hair care with “ethnic” brands in the market catering to multicultural consumers, have since evolved and penetrated other categories, such as makeup. The rise of gender fluidity and gender-free products is particularly seen in the fragrances and makeup classes.Continue reading