Loyalty Programs and Genuine Oil – OEMs’ Search for Revenue Sources Beyond Vehicle Sales

Vehicle OEMs are increasingly looking for revenue sources beyond vehicle sales to help boost profitability and are mainly focusing on the fixed operations side of their dealerships. OEMs and their dealerships are investing in advertising and expanding service departments with dedicated quick lube installations to help drive customers back into dealerships for after-sales service of their vehicles.Continue reading

HDMO 2040 and OEM Genuine Oil Brands and Programs

Upcoming Webinar – Assessing Opportunities in the HDMO Industry

This webinar is based on Kline’s appraisal of the evolving HDMO market in context of the electrification of commercial fleets and independent assessment of the HDMO market in context of the diverging fluid specifications, published in 1st Quarter 2019​. It will help you gain a general understanding of the current trends and opportunities in the HDMO market and the perspective on OEM genuine oil products and programsContinue reading

Genuine Oils Growth

Shifting Vehicle Ownership Models and Increased Focus from OEMs Will Drive Growth in Genuine Oils through 2022

Due to shifting consumer behavior and OEMs’ desire to capture a greater share of the aftermarket sales and service of their vehicles, genuine oil consumption is projected to grow at a strong compound annual growth rate of 4% through 2022 across all major markets, finds the recently published OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment: Market Analysis and Opportunities report by Kline. To listen to key insights from this new study, REGISTER for our complimentary webinar happening on July 17, 2018.

OEM genuine oil includes all engine oils marketed by a passenger vehicle OEM either under the OEM brand name or a trademarked name exclusive to the OEM. Genuine oil is mainly consumed by OEM-franchised workshops and dealerships for servicing new vehicles. Genuine oil consumption is projected to grow for all major OEMs. Toyota leads genuine oil consumption globally, accounting for over 20% of global genuine oil volume in 2017.Continue reading

Webinar - OEM Genuine Oil Brands

Webinar – OEM Genuine Oil Brands in the Global Market for PCMO

 

Join David Tsui, Project Manager in Kline’s Energy/Petroleum Practice, who will provide attendees with the following insights:

  • OEM genuine oil penetration by region
  • Drivers of genuine oil consumption
  • Market trends and opportunities for aftermarket lubricant suppliers
  • Genuine oil market outlook

If you are interested in joining us for this webinar, please register by Monday, July 16.

REGISTER

Or read more about our latest report OEM Genuine Oil Brands and Programs in the Consumer Automotive Segment: Market Analysis and Opportunities