From Gingham to Greatness: Bath & Body Works Leads the Pack in the Beauty and Home Fragrance Market After Almost Three Decades
While many retailers struggle to pay lofty rents and are forced to close doors, the iconic Bath & Body Works chain continues to be relevant after nearly 30 years. Boasting more than 1,500 doors, mostly in malls and with average square footage at least double the size of most of its competitors, the market leader