Nonprescription Drugs USA

A Multitude of Upper Respiratory Choices Creates Confusion Among Consumers

The upper respiratory self care market is crowded with many brands, ingredients, claims, and offers. Walking down the cold and allergy aisles of retail stores can make consumers dizzy from the assortment and sheer number of products on shelves, each making similar but not exactly the same claims. This makes the cold and allergy aisle a complex section for consumers to navigate. Much of this complexity is rooted in the fact that colds, the flu, and allergies all affect the upper respiratory system—yet each condition has symptoms that set it apart, as well as symptoms that overlap with each other. Continue reading