This webinar is based on Kline’s just-published report covering Industrial Surfactants: Global Market Analysis and Opportunities. It will help you gain a general understanding of industrial applications driven by complex, application-related drivers, whose identification is key for building a successful, targeted business strategy.
While HI&I cleaning and personal care applications are relatively well-defined, mapped, and known markets, industrial applications are more complex and fragmented. A variety of industrial applications in which surfactants may not be a focus for surfactant suppliers is causing a lower degree of rivalry. The market itself is very fragmented with few larger applications, such as food, crop protection, and lubricants, and many mid-sized and smaller applications. Different end-use applications have various expectations from consumers and unmapped driving forces. Kline’s in-progress report will assist industrial surfactants suppliers by providing them with a clear picture of the market.Continue reading