Upcoming Webinar: Industrial Surfactants: Global Market Analysis and Opportunities

This webinar is based on Kline’s just-published report covering Industrial Surfactants: Global Market Analysis and Opportunities. It will help you gain a general understanding of industrial applications driven by complex, application-related drivers, whose identification is key for building a successful, targeted business strategy.

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Bright Forecasts Seen for Industrial Surfactants Globally

While HI&I cleaning and personal care applications are relatively well-defined, mapped, and known markets, industrial applications are more complex and fragmented.  A variety of industrial applications in which surfactants may not be a focus for surfactant suppliers is causing a lower degree of rivalry.  The market itself is very fragmented with few larger applications, such as food, crop protection, and lubricants, and many mid-sized and smaller applications. Different end-use applications have various expectations from consumers and unmapped driving forces. Kline’s in-progress report will assist industrial surfactants suppliers by providing them with a clear picture of the market.Continue reading