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The competition structure in the global professional nail care market is expected to get a major facelift, as market leader OPI has been put up for sale. Although experiencing a sales decline in recent years, OPI remains the dominant professional nail care marketer in the United States, with an approximate 21% market share in 2019.
The dynamic professional nail care market continues on its evolution path with new innovations and trends. The boundaries between categories start to blur, as marketers continue to launch products that are either cross category or similar in results to products from another category. Let’s take a look at the top three trends and innovations from
Acquisition activity has greatly altered the landscape of the global professional beauty industry in the past few years. L’Oréal is now the clear leader and only major player to have a leadership role in all three sectors of professional beauty: hair care, skin care, and nail care. The company has long held the #1 spot
