NAK was one of the best-performing companies in the Australia market, registering double-digit growth as opposed to the average market (which declined at 7% in 2020). The company has been gaining traction over the years, driven by the “shop local” movement, and is now the third-leading marketer in Australia. NAK focuses on the hair care and hair coloring categories, with a minor presence in the hair styling category. To track brand performance in the professional hair care industry, follow our Salon Care Global Series report.
The year 2020 was the first ever when hair care grew while skin care and makeup declined. Hair care was one of only two product classes in the beauty market that experienced growth in 2020, up a little over 3%. Among the areas that shined bright:
What could have been a dismal year for the U.S. beauty market in 2020 turned out just as we predicted. After analyzing 20 different product categories, five trade classes, and the performance of hundreds of brands, we have found that the overall beauty market declined by a mere 0.2% in 2020 to $77.8 billion, essentially flat with 2019 sales. Continue reading
As Kline continues to celebrate the many achievements of the Black community in the beauty space, we’re highlighting five game-changing brands and their creators.Continue reading
Last week, we had the pleasure of attending an exciting event—Hairdressers Ahead, a European congress by Coiffure EU—that raised awareness about the importance and benefits of “going green” in the salon environment. Although the topic of waste and environment is highly discussed in various industries, it’s still in the nascent stage in the salon hair care industry in Europe. A political officer from the EU Commission discussed the steps that are being taken on the government level to minimize waste in the industry, including the development of a real market for green products and minimizing greenwashing.Continue reading
We were recently invited to present on the latest developments taking place in the professional beauty sector at the second edition of Cosmoprof India in Mumbai. It was an amazing experience to see how the event expanded from its premier edition in 2018—not only in terms of space and time but also in the form of exhibitors and attendees.
What caught our eye in particular was the wide presence of international exhibitors who gathered from 23 countries, according to organizers. Coming mostly from Europe and Asia, these marketers were looking to form alliances with Indian distributors and expand their global presence by entering the Indian beauty market. Among these are Eldan Cosmetics, Mediterranea Cosmetics, Italcosmetici, LookX International, Sifarma, and Yuya in Europe and Doosun Cosmetics, Beyond Cosmetics, Misocos, Natural Korea, and S.C. Artistry Company Limited in Asia.Continue reading
Driven by advancements in facial skin care, the beauty market maintains its steady growth into 2018. Our recently published annual flagship report, Cosmetics & Toiletries USA, finds strategically positioned indie brands to be influencing trends across product classes and categories. Male grooming products also play a key role in advancing the market, despite a significant slowdown in sales in some categories.
Indie brands, such as Beautycounter, Juice Beauty, and Glossier, contribute to the strong growth of facial skin care. These brands use their innovation and unique positioning to carve out a niche segment of the market, often appealing to millennials or clean beauty enthusiasts. Many also look to expand into other categories, such as makeup, with new launches and may help in rebounding the struggling product class. Tatcha launches The Silk Canvas in 2018, bringing its skin care expertise to the makeup class via the primer.Continue reading
Last week, we attended CEW’s Product Demonstration, where hundreds of products and brands showcased their newest innovations. While the sold-out event demonstrated overall themes across beauty categories, such as sustainability, wellness, and personalization, here are some fundamental trends that caught our attention.Continue reading
Two parts professional hair, nails, and tools, one part cosmetics and personal care, and a dash of wellness and spa, and you’ve got the formula for success at Cosmoprof North America 2014. While certainly less controversial than Walter White’s coveted recipe, some of this year’s exhibiters have cooked up concoctions featuring elements from the periodic table that are almost as fascinating.Continue reading
Whether it’s The Pixie, The Bob, “The Rachel,” or even the Big Hair of the 1980s, they can all be traced back to the same roots: the scalp! Data from Kline PRO’s recent report shows that dollar share for the scalp care segment is growing. While this isn’t particularly “sexy” or earth-shattering news, it does indicate that the massive trend of hair oils a few seasons ago has had some lasting effects. It raised consumers’ consciousness about the importance of a healthy scalp and made a big enough impression to continue strengthening and growing the segment.Continue reading