NAK was one of the best-performing companies in the Australia market, registering double-digit growth as opposed to the average market (which declined at 7% in 2020). The company has been gaining traction over the years, driven by the “shop local” movement, and is now the third-leading marketer in Australia. NAK focuses on the hair care and hair coloring categories, with a minor presence in the hair styling category. To track brand performance in the professional hair care industry, follow our Salon Hair Care Global Series report.
The year 2020 was the first ever when hair care grew while skin care and makeup declined. Hair care was one of only two product classes in the beauty market that experienced growth in 2020, up a little over 3%. Among the areas that shined bright:
Newly released data from Kline’s Salon Hair Care Global Series shows that 2014 has been another good year for the global salon hair care market with almost 3% growth. For the first time in three years, Europe shows a positive sales performance. Although Spain and Italy are still lagging behind, Eastern European markets, such as Russia or Turkey, experience double-digit growth, boosting the entire region.
Conditioners is by far the fastest growing category globally, due to a surge in treatment product sales. Feeding the upward growth is a completely new breed of bond multiplier products sparked by the launch of Olaplex. This product can be used as an add-on during a coloring service to reduce breakage or as a standalone treatment to repair and condition the hair and has already generated several copycats.Continue reading
Whether it’s The Pixie, The Bob, “The Rachel,” or even the Big Hair of the 1980s, they can all be traced back to the same roots: the scalp! Data from Kline PRO’s recent report shows that dollar share for the scalp care segment is growing. While this isn’t particularly “sexy” or earth-shattering news, it does indicate that the massive trend of hair oils a few seasons ago has had some lasting effects. It raised consumers’ consciousness about the importance of a healthy scalp and made a big enough impression to continue strengthening and growing the segment.Continue reading
As Southeast Asia’s most populous nation and its largest economy, Indonesia has been blessed with rapid growth and finds itself in the middle of a consumer spending fever that is likely to continue for years. While the familiar emerging markets of Brazil, Russia, India, and China have slowed down or even declined, Indonesia keeps attracting foreign investors. A recent New York Times article notes that in the first quarter of this year alone, foreign investment in Indonesia has soared by 27%, with particular emphasis on the Indonesian consumer. Continue reading