Ziip Beauty Device Image credit: Ziip Beauty

Skin Care and Technology—A Good Cocktail in the European Beauty Devices Market

The at-home beauty devices market in Europe experiences solid growth of about 13% in 2016, with a plethora of opportunities to explore. The market is dominated by three-leading skin care concerns—hair removal, anti-aging, and cleansing—accounting for 75% of the total market sales in 2016. However, hair regrowth is the fastest-growing segment as U.S. marketers emphasize on establishing their brands in Europe.

The market has been categorized by the presence of generic devices targeting acne, anti-aging, cleansing, hair removal, and hair regrowth for a few years now. To break this status quo, marketers are beginning to embrace the concept of bespoke solutions by combining skin care and technology to develop customized skin care treatments for consumers. One such classic example is Skin Inc’s Optimizer Voyage Tri-light with NASA-based technology that uses Chromotherapy and Low Frequency Therapy to help boost the skin’s absorption.Continue reading