Natural and Clean Beauty 2021

Clean Claims Resonate in 2020 and Help Propel Natural Personal Care Products Market

While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such as deodorants and antiperspirants and personal cleansing, resonated with consumers during the time of the public health crisis, helping to propel the natural personal care market upwards of 5%, according to Natural and Clean Beauty: United States Market Analysis & Opportunities  (published in January 2021) Continue reading

COVID-19 pandemic proved that brands valuing safety and community are reigning supreme in the market

Knowing Your Audience Is Key to Male Grooming and Indie Brands

Despite struggles in the general beauty market, some segments are experiencing bright spots as a result of increasing consumer interest. Hand sanitizers, clean beauty, and self-care products had already been on the rise as consumers refocused or focused for the first time on these goods as a way to combat time in quarantine. But a surprising segment with renewed consumer interest is male grooming.Continue reading

Hand sanitizers USA

Hand Sanitizers: From Stockpiling to FDA Warnings

Consumers have shifted to hand sanitizers in the last few months as an adequate substitute for handwashing to protect themselves against COVID-19. Due to the unprecedented surge in demand, heritage players like Purell and Bath & Body Works are facing outofstock issues, while a new wave of products has emerged courtesy of beauty companies large and small, including LVMH and Tan-Luxe.  Continue reading

COVID-19: What’s the Future for Commercial Cleaning Professionals’ Usage of Hand Care and Disinfectants?

While the world contends with the novel coronavirus (COVID-19) and much of the United States shelters in place, there have been strong surges in consumer demand for hand sanitizers, hand soaps, and disinfectants. In fact, Nielsen reports that during the first week of March 2020, consumer sales of hand sanitizers were up 470% compared to the same week of 2019.*  Some suppliers of hand sanitizers indicate they expect to sell typical annual volume within only two to three weeks during the pandemic.   Continue reading

Coronavirus

Coronavirus: What Does It Mean for the Jan/San Industry?

As the coronavirus continues to spread across the world, the U.S. jan/san market may see an uptick in sales. This sector is made up of companies that specialize in infection prevention with disinfectants, sanitizers, hard-surface cleaners, and hand soaps and hand sanitizers that are crucial to preventing the spread of germs and maintaining clean facilities. Companies such as Ecolab, Clorox Professional, and Microban are offering guidance to their end-use customers on infection prevention and disinfecting. 3M and GOJO are trying to keep up with demand for their face masks and hand sanitizers, respectively. Continue reading

Industrial and Institutional Hand Care

Industrial & Institutional Hand Care Poised for Strong Growth

In the presence of many infectious diseases, consumers understand the important role hand hygiene plays in maintaining good health. The public has become more aware about frequent hand washing as a tool to avoid viruses and the spread of germs, which has resulted in an increased frequency of handwashing. Sales of professional-use hand care products surpass other professional cleaning chemicals, growing at 3.6% in 2015 to nearly $1.5 billion at the end-user level.
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U.S. market for industrial and institutional wipes and hand care products

Influenza Season has Catalyzed the U.S. Market for Industrial and Institutional Wipes and Hand Care Products

As we enter the cold and flu season, people are more conscious about maintaining germ-free environments, investing more time and money in keeping surfaces and hands clean. This drives the demand for disposable wipes and hand sanitizers due to their high efficiency and ease of use.

As reported in Kline’s just released Industrial and Institutional Hand Care: U.S. Market Analysis and Opportunities study, instant hand sanitizers is one of the leading product categories, posting a compound annual growth rate (CAGR) of 5.4% from 2013 to 2015. Foam hand soaps is the second leading product category with over 22.0% market share of the total industrial and institutional hand care market in 2015; moreover, this category posts the fastest CAGR of almost 7.0%.
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