Professional Hair Care Marketer in North America

Henkel Displaces Coty and ELC to become the #2 Professional Hair Care Marketer in North America

Last week’s announcement that Henkel will acquire Shiseido’s North American professional hair care business is the latest step in the company’s path to the top of the leaderboard in the global salon hair care industry. According to data from Kline’s Salon Hair Care Global Series, this plus its earlier 2017 acquisition of Pravana will nearly double Henkel’s share in North America from 7.7% to 13.6%, ahead of Coty’s 11.1% and ELC’s 8.1%.Continue reading