The Natural Products Expo West 2016 lived up to all of its hype, with over 77,000 attendees this year. Everywhere you turned, there were gluten-free, USDA organic, certified non-GMO, FDA registered, recyclable, environmentally friendly, yeast-free and allergen-free products of all varieties. Glossaries like natural, trusted, zero waste, and holistic were also prominent at the show.