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Written by: Dana Kreutzer, Analyst, Consumer Products The home fragrances market is thriving, driven by new aesthetically pleasing products, personalization, natural ingredients, and, more importantly, the creation of new companies and multiple acquisitions in 2016. Newell Brands officially enters the market, with the completion of its merge with Jarden Corporation, the parent company of Yankee
Ever feel like a quick pick-me-up? Needing something to help you sleep more soundly? A fragrance that triggers your favorite childhood memory? Home fragrance marketers are banking on generating emotion from memories of good times with new fragrance collections ranging from Febreze’s Sleep Serenity Collection of bedtime diffusers to Air Wick’s Familiar Favorites collection featuring
An interview with Karen Doskow, Kline’s Director, Consumer Products, about our newest service, Shopper Insights Tracking Service for the U.S. Home Fragrances Market. Q: After 14 years of publishing Home Fragrances: U.S. Market Analysis and Opportunities, what does this new service offer marketers and suppliers of home fragrance products? A: It is different than our
In the world of home fragrances, new scents and repackaging are typically the most notable developments of the year. Last week’s news of Yankee Candle Company’s acquisition was noteworthy not because of the acquisition itself, which had been rumored for quite some time, but because of the company’s suitor, Jarden. Jarden, composed of well over
To make the most of a tough situation, home fragrance marketers must retrench, reinvent, and rethink their product development, distribution, and marketing strategies in order to provide the kind of innovative products at an affordable price that consumers demand at this time. Certainly innovative delivery systems, repackaging, and other product-centric innovations are a consideration, but marketers must also consider how and where consumers can access their products.
