NY NOW Spotlights New Candle Treasures for Holiday 2018

NY NOW Spotlights New Candle Treasures for Holiday 2018

Home fragrance marketers, such as Gibson & Dehn, LAFCO, Nest, and Voluspa, showcase their latest creations at the NY NOW gift show this month as they gear up for the fall and holiday season. These high-end, luxury home fragrance players continue to see large crowds at their booths, attracting buyers with their unique product designs, sophisticated fragrances, and limited-edition collections.

Kline’s Home Fragrances: U.S. Market Analysis and Opportunities reveals that many of these luxury players record impressive gains year after year, and after observing their exhilarating new holiday collections, we expect these market movers to remain strong forces in the home fragrance space as we complete our research for 2018.
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Sprucing Up for Spring: What's Trending at NY NOW

Sprucing Up for Spring: What’s Trending at NY NOW

From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home fragrance marketers showcase their latest creations last week at the NY NOW Gift Show.

Sophisticated fragrances and unique product designs have helped these luxury players record double-digit gains in recent years, according to Kline’s Home Fragrances: U.S. Market Analysis and Opportunities, and we expect to discover similar growth for these brands as we complete our research for 2017. Continue reading

Image credit: Gibson & Dehn

The Scented Home: What’s Trending at NY NOW

From new candle sizes to vibrant colors to limited-edition collections and scents, the trends we predicted in the home fragrances market for fall/Christmas 2017 made their debut this week at the NY NOW Gift Show.

Many of the home fragrance exhibitors that we visited are market-movers, including Archipelago, Chesapeake Bay Candle, Illume, Nest Fragrances, and Voluspa, all who recorded double-digit gains last year according to Kline’s 2016 Home Fragrances: U.S. Market Analysis and Opportunities report. Increasingly, these luxury players are bringing new elements of sophistication to the market from a scent and design perspective. Some of the highlights of what we saw on the exhibition floor are discussed below.Continue reading

Home Fragrances USA Image Source: Amara Living

Unique Scents and Attractive Designs Put the U.S. Home Fragrances Market in its Strongest Position

The U.S. home fragrances market registers the strongest growth since 2010, growing by over 3% in 2015. Accounting for over 50% of total market sales, the luxury segment registers an even stronger 5% increase, according to the just-published Home Fragrances: U.S. Market Analysis and Opportunities report. Flat to declining in previous years, the mass segment also registers the highest annual growth in the last five years.

Market dynamics consist of stiff competition among the large market players and emerging independent brands. While Bath & Body Works is one of the largest and fastest growing brands among prestige candles, smaller brands, such as Nest, RibbonWick, Dyptique, and Illume, among several others, are the ones igniting the market with the strongest, double-digit growth. Driven by a strong portfolio of seasonal or limited edition scents and vibrant new product activity, growth for luxury brands outpaces the overall category.Continue reading