MakeUp in New York 2017

Innovators Pushing the Makeup Industry

The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.


We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry.Continue reading

The Future of Beauty

How Millennials are Shaping the Future of Beauty

The Fashion Institute of Technology in New York City has long been an incubator shaping minds whose ideas influence the beauty industry. As part of the Industry Advisory board for the Cosmetics and Fragrance Marketing and Management Program, we had the privilege of attending the annual Capstone Research Presentation. The final project was “The Future of Brands” – a look at the roles brands currently play and how they will impact a consumer’s purchasing choice in the future. Will they adapt? Will they continue to exist? This made us ask the question: Who is in control of their destiny? Not long into the presentation, it was clear—the consumer. Not just any consumer, the millennial consumer.Continue reading

Beauty’s Most Buyable Brands

NYX, GlamGlow, and Dermalogica are Now Sold, Who is Next? – Kline Answers

GlamGlow, NYX, Le Labo, Ren, and Dermalogica are among several of the hottest formerly indie brands sold in the intense string of beauty acquisitions over the past two years. Coupled with problem-oriented, niche, and innovative products to reach specific demographics, such as millenials, Generaration Z, baby boomers, and multi-cultural groups, the independent beauty brands experiencing growth of nearly 19% in 2014 are the acquisition candidates explored in Kline’s recently published report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States. With the assessment of approximately 100 privately-owned beauty brands and the subsequent selection of top gems, the study goes beyond regular analysis and points to which are the most buyable ones.Continue reading

Competitive Structure of the U.S. OTC Market Evolving

What’s in Kline’s Beauty Bag this Fall?

An interview with our beauty experts about the latest and newest market research reports.

Q: Kline’s already working on the next edition of the Cosmetics & Toiletries USA report. What changes are being made to the actual report?

We find that our subscribers don’t have the time to read through a sea of pages to find the information they are looking for. Therefore, we are going to serve up the gems for each of the 25 product categories we cover and really focus on what’s important versus what’s nice to know. Showing key takeaways will be our mantra this year.

We are also working on providing our subscribers with a deliverable in January! This is super early for us, but we know how great the need is for information on 2015 as soon as the year closes.Continue reading

Unilever Skin Care Brands Acquisitions 2015

Unilever Builds Skin Care Business with a Superfecta of Indies

In 2015, the trend towards acquiring successful up-and-coming, innovative brands continues. Some of the most notable headlines in the beauty industry in recent months are about who is being acquired by whom. More importantly, these acquisitions feature a new generation of competition for the leading companies—indie brands. As noted by Carlotta Jacobson, President of CEW, at a recent CEW Newsmaker Forum, “These brands are the new newsmakers.” Many leading companies, like Unilever, are taking notice.Continue reading