Naturals are here to stay and have penetrated all categories, showing dynamic growth even in the previously underserved ones, including oral care, deodorants, and feminine care products. The revelations were made last week when Kline’s Naira Aslanian took to the floor with a fascinating presentation, “The Future of the Natural Beauty Market,” at the Vivaness International Trade Fair for Naturals and Organic Personal Care products in Nuremberg, Germany.
With more brands than ever declaring themselves natural or clean, the natural beauty movement is expected to continue its strong growth. As we begin research on the new Natural Personal Care Global Series: Market Analysis and Opportunities, we take a look at rising trends in the market, such as the ever-growing confusion surrounding what makes a product clean or natural. With market coverage spanning across new regions, such as Asia, Europe, and Latin America, we take a deep dive into the key trendsetters, brands, and market-movers and use our proprietary rating system for the assessment of the naturalness of these brands and their rating on our new and improved rating scale.Continue reading
With the continuous shift in consumer preferences, marketers and retailers are challenged to stay relevant in the beauty and personal care space. In recent years, an exciting development has been making inroads across all beauty channels: private-label beauty.
The private-label beauty segment has been advancing rapidly, as an increasing number of retailers such as QVC, Saks Off 5th, and Dollar General have entered this lucrative space. According to our recently published Cosmetics & Toiletries USA report, in 2018, private label climbs to the top 10 position in the beauty market in terms of annual sales, competing with giants such as Procter & Gamble and Johnson & Johnson. Moreover, these products advance almost 10% in 2018.Continue reading
Driven by advancements in facial skin care, the beauty market maintains its steady growth into 2018. Our recently published annual flagship report, Cosmetics & Toiletries USA, finds strategically positioned indie brands to be influencing trends across product classes and categories. Male grooming products also play a key role in advancing the market, despite a significant slowdown in sales in some categories.
Indie brands, such as Beautycounter, Juice Beauty, and Glossier, contribute to the strong growth of facial skin care. These brands use their innovation and unique positioning to carve out a niche segment of the market, often appealing to millennials or clean beauty enthusiasts. Many also look to expand into other categories, such as makeup, with new launches and may help in rebounding the struggling product class. Tatcha launches The Silk Canvas in 2018, bringing its skin care expertise to the makeup class via the primer.Continue reading
As we’ve just said farewell to 2017, we’d like to share with you our most appreciated initiatives through the year. We hope we contributed to a great 2017, and we’re looking forward to an even better 2018. Stay tuned as many new reports and resources will be announced soon!Continue reading
More than 130 independent brands from around the globe, each with their unique concept and story, took over New York City’s Metropolitan Pavilion last week for this year’s Indie Beauty Expo (IBE). The event showcased the latest trends and new brands that are waiting to be discovered and hoping to follow in the footsteps of IT Cosmetics, GlamGlow, and NYX.
Natural beauty was certainly the theme at IBE, with more than 100 brands marked as green, clean, or both. Besides the obvious nature-inspired aesthetic, skin care products galore, and fascinated shoppers, here are a few brands that we thought were noteworthy:Continue reading