Growing Global Market

What is Driving India, the Fastest Growing Global Market for Industrial Surfactants?

Each of the three largest surfactant-consuming applications, household and industrial and institutional (HI&I) cleaning, personal care, and industrial, has a unique set of characteristics and consumption patterns. HI&I is the largest consumer of surfactants, but highly price sensitive. As a result, formulators look to use lower-priced surfactants more provided they meet the requirements. In the performance-driven personal care market, formulators are more concerned about the surfactants’ qualities than their price. An industrial application, in turn, is more complex and varies widely across various end-use segments.Continue reading

Industrial Surfactants with Favorable Environmental Profiles

Alkyl Polyglucosides and Other Industrial Surfactants are Moving Forward with Favorable Environmental Profiles

One-third of the global surfactants market is used in a variety of industrial applications, such as food, paints and coatings, crop protection, and oil and gas. Europe and the United States are among the largest consumers of industrial surfactants globally, together accounting for USD 4 billion+ in market value, according to Kline’s just-published reports on the United States and Europe from the Industrial Surfactants: Multi-regional Market Analysis and Opportunities series. Both markets show overall positive growth results, but their growth potential is highly dependent on the end-use application and surfactant considered. The industry is also affected by tightening regulations on the product composition and environmental impact. Responding to the growing demand for high quality products that would meet the industry’s compliance regulations, suppliers in these two developed markets shift towards more innovative, safe, and green products.Continue reading