We have entered the second month of nearly all U.S. salons being closed as a result of the country’s effort to “flatten the curve” of COVID-19’s spread by way of social distancing. And while there are talks of starting to open businesses back up, it remains to be seen if salons will be included in that first wave of openings. Initially, May 1 was the optimistic date for this to begin, but Georgia has announced allowing salons to open as early as this week so there is hope.
Wella and its sister brands are on the block again after Coty’s recent announcement regarding its plans to sell its professional beauty division. Ranking #2 in the global professional hair care market, according to Kline’s Salon Hair Care Global Series, makes Coty an attractive business to potential buyers. Drawing on 60 years of knowledge in the beauty industry, Kline analyzes some of its staple brands in the professional hair care segment as well as the potential new owners of them.Continue reading
Salons are the leading outlet when it comes to selling professional salon products. However, the brands that are gaining are not the perennial leaders. Based on just-published data from our revolutionary Kline PRO service, these practical webinars will show how to leverage the power of data to accelerate growth in the salon space.Continue reading
The answer is a resounding “yes” based upon the insightful and passionate discussion that took place among the panel of industry experts that convened last week at Cosmoprof North America to address the topic of data. Jerry Densk, L’Oréal Vice President of Consumer and Market Intelligence; Rick Kornbluth, CEO of Kevin.Murphy; and Sydney Berry, CEO/Co-Owner of Salon Services joined Steve Sleeper, Executive Director of the PBA, and Carrie Mellage of Kline to share their experiences using data to manage their businesses.
The session began with everyone in the room agreeing with Mellage, Kline’s Vice President of Consumer Products, that the professional salon industry is lacking in terms of data when compared to other industries. While there are some resources available, there is still a way to go. Throughout the course of the program, it was stressed a number of times that it is necessary for the industry to work together and finally understand that it really is okay to share data. As Kornbluth said, “We are at a tipping point; we have to help the industry.”Continue reading
Have you forgotten to book your salon appointment? Impromptu meetings keeping you from looking your best? Worry not—the solution now comes in a pint-sized sachet. What started as a beauty trend in Asia evolving from K-Beauty’s facial sheet mask phenomenon has now become a global sensation extended to the hair care industry.
Hair sheets are like towelettes enriched with oils and formulations that fight frizz, static, and flyaways from root to tip. Purse-portable and easy to use for quick fixes, they make a great alternative to bottles of creams and sprays. Kline PRO U.S. data indicates that treatment products designed for frizz control gained share in 2018 versus the previous year. Innovations such as these sheets have contributed to the growth.Continue reading
Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.
According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading
The first half of 2018 results from Kline PRO USA, our powerful tool for the salon industry based on transactional data, is in. Unlike previous years when Q1 sales routinely fall off after strong fourth quarters that are fueled by holiday activity and gift card sales, Q2 historically trends back up with an increase of 3% to 4%. That did not happen in 2018 − Q2 sales fell 0.6%. While that percent is barely noticeable, it is not consistent with what is normally seen and does not bode well for Q3, which is customarily the weakest quarter of the year.Continue reading
Detoxing can be good for your body and hair! Hair? Yes, if you think about it, your hair is exposed to a number of things that affect its health: air pollution, hard water, chlorine, styling products, and even your daily shampoo. So, what can be done to rid it of these harmful elements and restore its luster? One answer is by using a clarifying shampoo.
What is a clarifying shampoo? It is a “super” shampoo with the ability to deep clean and cut through all the build-up. The frequency of usage will vary based upon how you treat your hair. If you are a product junkie, use a lot of dry shampoo, or are exposed to water with chemicals then it might make sense to use clarifying shampoos once a week. However, if you have color-treated or dry hair, using clarifying shampoo once a month may work best for you.Continue reading
How salon hair care brands can move more products and add salon shelves with the help of data.
The landscape for the salon hair care market has been rapidly changing, with many brands expanding their distribution through new channels, including retailers like Sephora and Ulta. Despite this, Salon Hair Care Global Series, our latest report on the salon hair care market, shows that hair care brands in the United States still prefer professional salon outlets for reaching their target consumer. Sales of professional hair care products through salons account for 74% of total sales.Continue reading
Education continues to reign supreme in the professional beauty industry, and this year’s ISSE show certainly confirms it with most brands stressing its importance. At this year’s show, we noticed a shift from the flashy stage acts to more usable techniques for the modern stylist, with brands demonstrating innovative looks and cutting-edge techniques.
Leading professional hair care brands, such as Redken, Moroccanoil, Olaplex, and Brazilian Professional, were all present at the show with large booths, showcasing their latest novelties. Conair featured its new education program for men’s cutting Barberology, whose single mission is to teach the latest barbering techniques. Indie brands like Amika and Pulp Riot had a huge following on both the technique and product side, with models showcasing the latest trends and runway looks. Continue reading