While prevention and boosting immunity have always been important tools in self–care, since the COVID-19 pandemic started in the United States in March 2020, consumers have wholeheartedly embraced using various vitamins, minerals, herbs, and other products to ward off illness and help support their immune systems. Immune support products can span multiple product types but typically include one or more of the following:
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In what is normally a slow–growing category in the 0.5%-3.0% range for year–over–year performance, the internal analgesics category witnessed much stronger–than–average growth rates in 2020. Consumers stocked up on pain relievers and fever reducers to be prepared for coronavirus. The overall internal analgesics category witnessed sales growth of more than 6.0%, with the Tylenol brand up nearly 40% and Motrin IB (both by Johnson & Johnson) up nearly 100% compared to 2019 sales. Continue reading
