NY NOW Spotlights New Candle Treasures for Holiday 2018

NY NOW Spotlights New Candle Treasures for Holiday 2018

Home fragrance marketers, such as Gibson & Dehn, LAFCO, Nest, and Voluspa, showcase their latest creations at the NY NOW gift show this month as they gear up for the fall and holiday season. These high-end, luxury home fragrance players continue to see large crowds at their booths, attracting buyers with their unique product designs, sophisticated fragrances, and limited-edition collections.

Kline’s Home Fragrances: U.S. Market Analysis and Opportunities reveals that many of these luxury players record impressive gains year after year, and after observing their exhilarating new holiday collections, we expect these market movers to remain strong forces in the home fragrance space as we complete our research for 2018.
Continue reading

The U.S. home fragrances market in 2014 Photo credit: beautyminded.be

Prestige Candles Illuminate the Home Fragrances Market

In 2014, the U.S. home fragrances market records its highest growth in the past five years, backed by luxury candles, which collectively post a very healthy gain. The solid performance of premium brands such as Diptyque, LAFCO, Nest, or Votivo helps this segment shine, also driving the overall market’s growth.

Recently released data from the 2014 edition of Kline’s Home Fragrances: U.S. Market Analysis and Opportunities report reveals that attractive packaging and scent are some of the major drivers behind this market’s growth, with most marketers focusing on these aspects more. Continue reading

It's All About Making Scents

It’s All About Making Scents

The market for luxury candles is on fire and fueling the overall growth of the home fragrances market. In fact, 2012 market growth reaching 3.5% was the highest in the past five years thanks to these pricey little luxuries. Prestige candles collectively posted a 6% gain due to exceptional performance from brands like LAFCO, Trapp, and Nest. Mass-market brand Air Wick had an outstanding performance this year because of the launch of its innovative Changing Colors candle.

While candles could be found in all types of containers, shapes, and sizes, the driving force behind category growth was scent, scent, and scent. And there was plenty of scent to choose from.Continue reading