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In the global professional nail care market, the United States has emerged as a true frontrunner, while Europe is still navigating unique hurdles on its path to recovery. The United States market registered a growth rate of almost 6% in 2022, slowing down from the 7.3% recorded in 2021. Conversely, Europe’s growth is down by
While 2017 was a revolutionary year in the comeback of dipping powders and the introduction of a new form of sculpting gels packaged in tubes, 2018 seems to be rather quiet in terms of innovation. Some marketers are waiting to capitalize on their profits with their newly introduced product lines across these two product forms,
A few years of healthy to very healthy growth of the gels category, driven particularly by the gel-polishes phenomenon, comes at the price of weaker nails. As consumers are becoming more health-conscious, they turn to different solutions while taking a break from gels. This shift creates new opportunities on the market, especially in the treatments
The dynamic professional nail care market continues on its evolution path with new innovations and trends. The boundaries between categories start to blur, as marketers continue to launch products that are either cross category or similar in results to products from another category. Let’s take a look at the top three trends and innovations from
Another exciting year is predicted for the global professional nail care market, which continues to offer seasonal color collections, new textures, and more natural formulations, all delivered through creative marketing campaigns. While 2015 was all about the revolutionary long-wear nail polishes, which contributed to a significant portion of this market’s sales, 2016 brings innovation to
