NYX is Coming to Town

You’d Better Watch Out, You Might Want to Cry—NYX is Coming to Town

NYX, the now L’Oréal-owned mass cosmetics brand that has taken the beauty market by storm, opened its first retail locations in Arcadia and Torrance, CA, in October. The brand has already opened a third location in Rancho Cucamonga, CA, and plans to open at least two additional locations in California before the end of the year. Major plans are apparently in place to transform the chain into a national retailer in early 2016, as initial signage has popped up in malls around the United States indicating that NYX is “coming soon,” potentially disrupting the beauty retailing landscape in a major way.

NYX had already altered the mass beauty market by covertly acquiring a cult-like following via a modern twist on grassroots marketing: putting free products in the hands of beauty vloggers.Continue reading

The Leadership Scramble in Professional Beauty: Who Will Win?

The Leadership Scramble in Professional Beauty: Who Will Win?

Acquisition activity has greatly altered the landscape of the global professional beauty industry in the past few years. L’Oréal is now the clear leader and only major player to have a leadership role in all three sectors of professional beauty: hair care, skin care, and nail care. The company has long held the #1 spot in the hair sector. With its acquisitions of SkinCeuticals (2005) and Essie (2010), L’Oréal landed a slot among the top 10 in skin care and nail care, respectively. Adding Decléor and Carita to its portfolio in 2014 propelled L’Oréal to the #1 ranking in skin care. The #1 spot is now firmly taken, but rankings beyond that are very much up for grabs.  Continue reading

L’Oréal’s Acquisition of Carol’s Daughter Underlines the Timeliness of Kline’s Research on Ethnic Market

L’Oréal’s Acquisition of Carol’s Daughter Underlines the Timeliness of Kline’s Research on Ethnic Market

L’Oréal’s announcement yesterday on October 20, 2014 regarding its agreement to acquire Carol’s Daughter, a multicultural naturally-inspired brand that emerged during the 1990s, underlines the timeliness of the research contained in our Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities, which will be published very shortly.  For more insights, view our recent press release The Promising Ethnic Beauty Market Gives Way to Intensified Competition.Continue reading

Beauty Retailing

2014 Beauty Acquisition Spree Continues, Plus Up-and-coming Players to Keep an Eye On

After a lull following the global recession of 2009, merger and acquisition activity heated back up in 2013 and strongly continues into 2014. Among the most notable transactions so far this year are Henkel’s acquisition of three U.S. professional hair care brands, Sexy Hair, Alterna, and Kenra; Bayer’s purchase of Merck’s OTC and consumer care business, including Coppertone and Dr. Scholl’s; and L’Oréal’s purchase of NYX Cosmetics. The beauty industry has clearly emerged from the recession with a number of buyers that have significant cash on the books who are searching for attractive (and often smaller, niche) beauty brands and are willing to pay more than in previous years. As such, brands that were previously off the market are reconsidering availability.Continue reading

Asian Professional Hair Care Market

Unlock Potential, the Asian Professional Hair Care Market is Flourishing

Kline & Company has seen the salon hair care market change a lot over the past almost 20 years of analysis. In its latest Salon Hair Care Global Series report, Kline shows that Asia is a growing contributor to the global salon hair care industry, accounting for nearly one-third of the global market share.

Moreover, recent findings from our report indicate an increase in the sales of professional hair care products in Asian markets in 2013.Overall market growth is 3%, which is an improvement from 2012 growth rates.

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Professional Skin Care

L’Oréal Ventures Outside of the United States for Recent Professional Skin Care Acquisitions

The past few years were significant for M&A activity in many industries, with the professional skin care market being no exception. Given the recent surge in acquisitions of brands in this market, one wonders what  attractive opportunities still exist.

Since Kline started tracking this industry in the early 2000s, nearly all of the independent brands that target the physician dispense sector have been acquired, with the most substantial acquisitions occurring this year!Continue reading

InnoCos USA

Make The World A More Beautiful Place, Let’s Meet at InnoCos USA in New York!

Grab your calendar quick!

Clear July 11 and 12 for InnoCos USA in New York City – an essential Cosmetics and Personal Care Industry rendez-vous!

Kline is proud to be part of this must-attend event for innovation, new product development and marketing for executives in personal care and cosmetics. InnoCos USA is a compelling and valuable opportunity to meet and mold the future, maximize knowledge exchange and to generate actionable results.Continue reading

Tough As Nails - Polishing Off Another High Growth Year

Tough As Nails – Polishing Off Another High Growth Year

It was another tremendous year for nail polishes, with category sales up as much as 60% in select channels in 2011. Nail polish proved yet again to be the fastest growing category in the U.S. beauty industry for the third year in a row, and was the only category to register overall sales gains in the high double-digit range. Professional brands like Essie, OPI, and Sinful have gained significant distribution in the mass-market following their recent acquisitions by L’Oréal, Coty, and Revlon, respectively, helping to boost category sales. Continue reading