Unmasking Great Potential: L’Oréal Announces the Acquisition of China’s Magic Holdings
Reflecting an astute strategy allowing both the better penetration of the China market through an already well established domestic player, and canny product diversification, L’Oréal is poised to acquire Magic Holdings, China’s facial mask segment leader, with its MG brand. The advantages of this acquisition are manifold. Although a young company, Magic Holdings has been