home fragrances blog mar 2019

Home Fragrances Macro Trends: Personal Care, CBD, and More

The home fragrances industry is expanding beyond candles, reed diffusers, and wax melts to bring customers their favorite candle scents in personal care items. Liquid soap and hand cream are the standard personal care items promoted in correlation with home fragrance scents. To cater to the on-the-go consumer, new formats, such as lush body washes, sugar scrubs, body lotions, bath bombs, body mists, and scented wipes, are among the many personal care items now available. Continue reading

Sprucing Up for Spring: What's Trending at NY NOW

Sprucing Up for Spring: What’s Trending at NY NOW

From established luxury players, like Archipelago, Illume, Nest Fragrances, Paddywax, and Voluspa, to small, niche players, like Gibson & Dehn and Kobo Candles, these home fragrance marketers showcase their latest creations last week at the NY NOW Gift Show.

Sophisticated fragrances and unique product designs have helped these luxury players record double-digit gains in recent years, according to Kline’s Home Fragrances: U.S. Market Analysis and Opportunities, and we expect to discover similar growth for these brands as we complete our research for 2017. Continue reading

The Home Fragrances Market in the United States

Free Webinar – What Lights Up the Home Fragrances Market?

The U.S. home fragrances market records its highest growth in the past five years, fueled by luxury candles and active diffusers, which show prosperous gains in 2014. Attractive packaging and scent are some of the major drivers behind this $3.7 billion burgeoning market.

To learn more about this market, join Sagar Gehra, Kline’s Senior Consultant for Consumer Practice, for a free and insightful webinar on the key findings from our imminent Home Fragrances: U.S. Market Analysis and Opportunities. The webinar will take place Thursday, June 18, 2015
8 AM PDT / 11 AM EDT / 17 PM CET
.Continue reading

Home Fragrances: U.S. Market Analysis and Opportunities

Chic Décor and Fine Home Fragrances Delight U.S. Consumers’ Senses

Praline Pecan Cobbler and the Moss and Sea Mist are not goodies from your favorite beach patisserie, but rather scents trending on the U.S. home fragrances market, which hits another year of record high growth in 2014. Accounting for over 50% of total market sales, the luxury segment continues to drive this market, shedding light on the healthy growth behind several home fragrance categories as found in Kline’s Home Fragrances: U.S. Market Analysis and Opportunities report.

While mass-market candles sales are dimming, sales of luxury candles doubled in growth in 2014. Bath & Body Works is one of the largest and fastest growing brands among prestige candles, but smaller brands, such as Nest, RibbonWick, and Dyptique, are the ones igniting the market with strong, double-digit growth and standing out through distinctive, decorative visuals and high tech identity.Continue reading

The U.S. home fragrances market in 2014 Photo credit: beautyminded.be

Prestige Candles Illuminate the Home Fragrances Market

In 2014, the U.S. home fragrances market records its highest growth in the past five years, backed by luxury candles, which collectively post a very healthy gain. The solid performance of premium brands such as Diptyque, LAFCO, Nest, or Votivo helps this segment shine, also driving the overall market’s growth.

Recently released data from the 2014 edition of Kline’s Home Fragrances: U.S. Market Analysis and Opportunities report reveals that attractive packaging and scent are some of the major drivers behind this market’s growth, with most marketers focusing on these aspects more. Continue reading