COVID-19 Pandemic Forecasts

COVID-19: Beauty and Personal Care Sales to Decline by Steepest Rate in 60+ Years

There’s nothing pretty to say about this: The U.S. cosmetics and toiletries market is on track to experience the sharpest decline ever recorded in the 60+ years Kline has been tracking the market due to the COVID-19 pandemic. So far, the 0.8% drop in 2009 during the last recession is the biggest market dip ever reported by Kline. The only other time Kline noted a market decrease was a 0.3% falloff in 1991 amid another recession.Continue reading

Digitally Native Beauty in China

The Power of Online Beauty Disruptors in China

Digital native beauty brands have been rising to become an industry disrupting force in the past three years in China’s cosmetics market. Emerging with a flair for consumer experience and control over their own distribution, these brands are often found on China’s prominent e-commerce platforms such as Tmall, JD, and Xiaohongshu.com.

Our preliminary research indicates that leading digital native beauty brands have achieved manufacturer sales of more than CNY 200 million (USD 30 million) in 2018 and constantly rank as the top-selling brands during grand “shopping festivals”—such as 6.18 Mid-year, Double 11, and Double 12—held by e-commerce platforms. Continue reading

Cosmetics & Toiletries

The Key Drivers of the U.S. Beauty Industry

Driven by advancements in facial skin care, the beauty market maintains its steady growth into 2018. Our recently published annual flagship report, Cosmetics & Toiletries USA, finds strategically positioned indie brands to be influencing trends across product classes and categories. Male grooming products also play a key role in advancing the market, despite a significant slowdown in sales in some categories.

Indie brands, such as Beautycounter, Juice Beauty, and Glossier, contribute to the strong growth of facial skin care. These brands use their innovation and unique positioning to carve out a niche segment of the market, often appealing to millennials or clean beauty enthusiasts. Many also look to expand into other categories, such as makeup, with new launches and may help in rebounding the struggling product class. Tatcha launches The Silk Canvas in 2018, bringing its skin care expertise to the makeup class via the primer.Continue reading

Spring 2014: Whimsy and Elegance are in the Air

Spring 2014: Whimsy and Elegance are in the Air

The change of season is always a good opportunity to welcome new trends. This spring, we see a dichotomy of products, largely skewing toward either a playful, fun side or an elegant, sophisticated one.

In makeup, many spring collections turn to fun pastel and bright shades. Cover Girl introduces its Pastelicious collection, which features new pops of powder blue, green, and pink for spring. In nail salons, manicure shades turn to ice blue and bursts of yellow. In lip balms, EOS offers a limited-edition two pack of its Strawberry Sorbet and Passion Fruit Smooth Sphere lip balms, touted as “the perfect springtime gift.” For a fresh, simple look, shimmery nudes are featured in foundations and powders from multiple brands including Bobbi Brown and Maybelline. MAC’s website features “Altogether Peachy,” an online palette of fresh peaches in creamy, gleaming fan-favorite formulas for the lips and face.
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COSMOPROF 2014 - A New World of Beauty

COSMOPROF 2014 – A New World of Beauty

Cosmoprof Worldwide Bologna has always been the perfect stage for the latest trends and the most innovative products of the beauty universe, being a reference point for professionals and specialists of the sector.

This year, the show brought together about 2,000 exhibitors and more than 200,000 visitors around the world. Over 90,000 square meters­ of exhibition space were dedicated to the various sectors of the beauty industry, including perfumery, natural cosmetics, packaging and contract manufacturing, beauty salons and spas, hair, nails.Continue reading

U.S. Personal Care Sales March

Rough Road Ahead, but U.S. Personal Care Sales March Onwards

The cosmetics and toiletries market continues to move upward, but is still influenced by societal and economic trends. Despite the recent struggles, total U.S. sales exceeded $41 billion at the manufacturers’ level in 2013 and are up 2.4% from 2012 levels. Backed by the strong performance of the makeup and skin care product classes, the market has seen revenue growth for the fourth consecutive year. Furthermore, a few mature product classes, such as hair care and oral care, contribute to the market’s overall growth, signaling that companies are making inroads leveraging innovation and new products to keep their revenue streams buoyant.Continue reading