We closed March with a trip to Beauty Düsseldorf and Top Hair International, two of the biggest beauty trade shows in the DACH region. During the three bustling days, we noticed an emphasis on customization, digitalization, naturalness, and men’s care in the salon hair care area, while beauty devices seem to be taking center stage in professional skin care.Continue reading
Governed by a rising demand for personal care products tailored to men’s needs, the male grooming market continues on a growth trajectory, albeit at a slower pace. New product launches, continued subscription box services, aggressive marketing, and rising indies contribute to the growing yet slowing category. Our upcoming Male Grooming Products: U.S. Market Analysis and Opportunities report explores this segment, with robust analysis on trends, brands, product categories, and outlook for the next five years. Its consumer survey chapter takes a deep dive into various triggers and influencers of purchase decisions and identifies the unmet needs of consumers.Continue reading
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic growth of the category. Kline’s soon-to-be-published Male Grooming: U.S. Market Analysis report explores this dynamic segment, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. Moreover, this edition has insights into the consumer’s mind by exploring areas that answer questions of key grooming concerns men want to address and influencers of purchasing decisions.
Kline’s experts answer some of your questions regarding the category:
Male grooming breaks new ground in the beauty industry to become a $4.5 billion titan for brands. Dominated by impactful acquisitions, dynamic indies, innovative leading companies, new launches, and a strong online presence, this market segment should certainly be on everyone’s watch list.
Join us on Tuesday, November 7, for an exclusive webinar on key highlights from our just-published Male Grooming Products: U.S. Market Analysis and Opportunities report.Continue reading
Male grooming—once a hardly noticeable niche category—has evolved over the past several years to become mainstream in beauty and personal care, characterized by billion-dollar acquisitions, the introduction of high impact products, online niche players catering to convenient purchases, and, most importantly, a general shift in male consumers wanting to look and feel their best.
What are the unexplored categories in this market, and how much further will this segment evolve? As our Male Grooming Products: U.S. Market Analysis and Opportunities report is currently underway, we’d like to share some of the most exciting discoveries so far, exploring the performance of leading brands, buzz behind marketing and promotions, growing distribution channels, and the way that this segment will shape up in the coming years.Continue reading
Last week, we attended the Barber UK show in Birmingham, a two-day show dedicated to barbershop brands and lovers alike to share the latest trends and novelties in this dynamic segment. The drastic growth in the number of barbershops in the United Kingdom is rooted in the increasing interest of male consumers longing for professional grooming, active marketing efforts, as well as the growing number of publications, such as the Barbers NV, Dear Barber, and Modern Barber, dedicated to this industry.
This year’s show offered several competitions staged in a boxing ring, which hosted top barbers in a ring “battle,” creating an exciting and fun atmosphere. With the abundance of training academies and workshops, such as the Foss Academy, driven by the United Kingdom’s top barber, Christ Foster, dedicated strictly to barbers, the show displayed massive interest in the ever growing barbershop market.Continue reading
Male grooming, one of the most talked about trends for the past several years, has taken the beauty and personal care industry by storm. New product introductions, relaunches, aggressive marketing strategies by brands, and, most importantly, the accessibility and ease of purchasing of male grooming products with the click of a button have contributed to the category’s dynamic growth.
Once considered generally as part of the luxury segment, male grooming products have migrated to mass, with brands such as Cetaphil launching products like face washes, face cloths, face lotions, soaps, and lotions in 2016. Dove Men + Care, a brand launched in 2010, has become one of the most dominant brands in the industry, making waves across all categories—hair care, deodorants, skin care, and body washes/beauty bars. Similar to Dove’s meaningful True Beauty campaigns launched for its products for women, Dove Men + Care uses its positioning in the market to generate more significant national conversations for men as well.Continue reading
As of 2012, the global male grooming market returns to a growth path with sales increased by almost 4%. The highest growth comes from the Asian market, followed by the United States.
Join us for more insights from Male Grooming: Global Market Brief report with Nancy Mills, Kline’s Industry Manager.
The webinar will take place on Wednesday February 6, 2013, 9:00 AM US EDT, 2PM GMT.
Please RSVP by Tuesday, February 5, 2013.
When questioning what skin care concerns men have, a recent study has revealed that men in the United Kingdom have relatively very few skin care concerns whereas Chinese men have the most. The major skin care concerns among men in the United States are acne/blemishes, while the highest skin care concern of men in Germany are dry patches and wrinkles.
With the 2012 Olympics officially inaugurated and people all over the world watching and cheering on their teams, these are exciting times, as well as a source of inspiration for cosmetics collections. Limited-edition products in medal-winning shades are a must for those who can’t make it to London, but want to deck themselves out in Olympics-inspired products to show their support at home.