Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers. Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial. Continue reading
Tag Archives: market growth
Independent OTC Companies Poised for Rapid Growth
The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually. There are small, independent companies, however, that have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers. Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial.Continue reading
Oral Solids Continue to Dominate the Excipients Market, While the Parenteral Route Accelerates Growth
By definition, excipients are inactive substances that serve as a medium or vehicle for pharmaceutical active drug substances. Over the years, excipients have been increasingly developed to provide important functionalities to pharmaceutical formulations. The global pharmaceutical market is worth more than USD 1.1 trillion as of 2017 and expected to grow more than 4% annually over the next five years. The global market of specialty excipients in the overall pharmaceutical industry is estimated at about USD 6.8 billion in 2017.Continue reading
Strong cold and flu season drives OTC upper respiratory market up
The second half of 2017 saw a significantly higher incidence of cold and flu which helped propel sales of OTC cold and sinus medications, cough syrups, cough drops, and nasal decongestants. The OTC cold and sinus market grew 4.5% from 2016 to 2017, which is nearly three times the growth rate experienced in 2016. Not only was the severity of the cold and flu season greater, but also the actual strains of flu experienced in 2017 mutated from the time the flu vaccines were developed and produced, making flu vaccines only about 15% effective.Continue reading
Demographic and market trends to watch in the professional floor care market
Overall, the U.S. economy is showing improvement in employment, construction, and manufacturing. All of these factors help drive sales of professional cleaning products and make end users of these products slightly less price sensitive than during recessionary periods. However, in education, the emphasis is on steadyContinue reading
High-performance Materials in Europe and the Rise of Manufacturing Industries in CIS Drive the Consumption of Synthetic Latex Polymers
Amounting to nearly USD 33 billion, the global synthetic latex polymers market is shaped by diverse regional characteristics, according to Synthetic Latex Polymers: Global Business Analysis and Opportunities program.
Europe and CIS together account for a total 20.4% of the global synthetic latex polymers market in 2017. Although the consumption of synthetic latex polymers in CIS is significantly lower than in Europe, the CIS region offers higher growth potential. Import substitution programs implemented by the Russian government, along with the focus of other CIS countries to develop manufacturing capabilities, will offer various business opportunities for synthetic latex polymer suppliers through 2022.Continue reading
Adding Ambience: Eye on the Commercial Air Care Market
Industrial and institutional odor control products consistently demonstrate strong growth compared with other professional cleaning segments. Products like odor control, air and fabric refreshers, air fresheners, and odor eliminators are widely used by cleaning professionals to improve the cleanliness and appearance of facilities.
The professional air care market has posted a compound average annual growth of 3.0% from 2013 to 2017, according to Kline’s Janitorial and Housekeeping Cleaning Products and Foodservice Cleaning Products studies, published in 2017. These products contributed over $400 million to the industrial and institutional cleaning industry in 2017. Continue reading
Understanding the Natural Consumer for OTCs and Personal Care Products
Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers who are driving strong growth of natural products in both the personal care and natural OTC markets.Continue reading
Clean Hands and Surfaces Help Commercial End Users Maintain Hygienic Facilities
The 2017-2018 cold and flu season has been unusually bad, and consumers and businesses know that clean hands and surfaces are crucial in staying healthy and maintaining hygienic facilities. Consumers understand the important role hand hygiene plays in maintaining good health. Awareness about frequent hand washing as a tool to prevent infection and the spread of disease is widespread. High touch surfaces, such as door handles, hand rails, elevator buttons, and shopping carts, are prime breeding grounds for virus and bacteria, and most facilities use sanitizing wipes to Continue reading
Biologics and Need for Oncology Drugs Drive the Parenteral Excipients Market
While development of a parenteral drug formulation is challenging, highly regulated, and requires high investment, the market of specialty excipients is forecast to grow faster in the parenteral route compared to the oral solids route. Driven by a growing need for oncology drugs, the market of specialty excipients in the parenteral segment is expected to grow at 7.5% annually in the United States and Europe combined in the next five years, finds the recently published Specialty Excipients for Parenteral Pharmaceuticals: Market Analysis and Opportunities report.Continue reading
