Independent OTC Companies

Spotlight on Fast-Growing Independent OTC Companies

Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial. Continue reading

Personal Care Ingredients

2018 Research in Personal Care Ingredients

Kline’s research in Personal Care Ingredients is getting even more detailed with 2018 add-ons in ingredient groups such as color cosmetics and preservative boosters, split of Europe by key countries, redesign of surfactants and emulsifiers categories, and an analysis of natural ingredient trends. Below we highlight the key new developments designed specifically for the ingredient suppliers’ business needs.Continue reading