Aluram was the fastest–growing salon hair care brand in our Kline PRO database, advancing over 500% in sales to reach $6.6 million at the retail level in 2020. The brand maintained an upward path as it continued to expand into new salons across the United States. A key component of Aluram’s success is the presence of hero ingredients in its products, such as coconut water and marula oil. Its products are also vegan as well