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Tag: men’s beauty

Men's Grooming Regimen

March Madness: Male Grooming is a Slam Dunk

Male grooming, one of the most talked about trends for the past several years, has taken the beauty and personal care industry by storm. New product introductions, relaunches, aggressive marketing strategies by brands, and, most importantly, the accessibility and ease of purchasing of male grooming products with the click of a button have contributed to

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What future holds for the personal care market?

The Seismic Shift Expected in Beauty Consumer by 2030

The FIT Cosmetics and Fragrance Marketing and Management Master’s Degree 2014 graduates are predicting a “seismic shift” in the beauty consumer based on their Capstone research. Several teams undertook extensive global research to develop a future view of the world of beauty and how the beauty consumer will evolve, presented at June 4th’s Capstone Research Presentations

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