Asia’s Leading Men – 13.4 Billion Reasons Why the Male Grooming Market is Flexing Its Muscles
As a commanding $13.4 billion business, the global male grooming market posted nearly 4% growth and is expected to reach $15.5 billion at the manufacturers’ level by 2017. However, the category’s performance has not been regionally uniform. Western Europe, the largest male grooming market, revealing low single-digit tumescence, while in Asia, the highly-advanced male grooming